mascara – podictionary 393
The podictionary word for today is mascara: Urbandictionary tells me that mascara is
an item of makeup that people (usually women) wear to make their eyelashes look longer, thicker, darker or curlier. And that it can’t be put on with your mouth closed.
I see from the website of Maybelline UK that in 1913 Maybelline’s founder, a guy named T. L. Williams invented a mascara for his sister who had set her cap for a man named Chet who was inconveniently in love with another woman. I can’t find out much about the mysterious T. L. Williams except that he is called a chemist.
His original recipe for mascara consisted of mixing petroleum jelly with coal dust. Since petroleum jelly was called Vaseline and his sister was called Mabel, the resulting goo was called mabelline. Based only on this minimal information I would have categorized T. L. Williams as a marketeer instead of a chemist.
The website does not reveal if Mabel actually caught Chet, it does claim that this product was the first mascara. I beg to differ. This is supposed to have taken place in 1913, but the Oxford English Dictionary tells me that our English word mascara appeared first in 1886 and was apparently used not only for lady’s eyelashes and eyebrows, but for men’s mustaches as well. All of the sources I checked out agree that the word mascara comes from Spanish or Italian meaning “mask.” Well, almost all.
The Oxford English Dictionary, that king of dictionaries, has in fact been updated for the word mascara as recently as December 2000 and it says mascara probably came from this meaning of the Spanish or Italian word, or from a Catalan or Portuguese word meaning “soot.” I like this etymology better for two reasons. One is that masks are usually used to hide or disguise someone but mascara has always been used to make people more attention catching. More importantly, I look back at the history of mascara and before old T. L Williams and his coal dust, mascara appears to have very often involved a lot of burnt offerings from various leavings after the flames.
Most specifically, in the decades leading up to the appearance of the word in English the most popular means of coloring one’s eyelashes appears to have been to hold something noncombustible over a lamp flame and collect the soot that it gave off, then smear that carefully onto your fluttering lashes. Imagine the mess that made when a few tears shed.


